Partner with the Independent Magnuson Group

Keep your hotel’s name, stay independent, and grow with global support.

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Stay in control. Keep your name. Grow on your terms.

True independence for hotels with the freedom to grow.

Since 2003, Magnuson Hotels has offered independent hoteliers a smarter choice:

– Keep your brand identity without costly renovations or rigid franchise rules
– Access global Hotel Booking Systems and Room Reservation Software to increase direct bookings
– Use Hotel Revenue Management Software to boost RevPAR and optimize pricing
– Gain a competitive edge with an integrated Hotel PMS, CRM Systems, and distribution tools
– Launch fast with no long-term contracts or hidden fees

Achieve higher occupancy, longer average stays, and stronger guest loyalty – while staying truly independent.

Talk to a hotel advisor

Stay independent

Keep your hotel’s name, design, and unique brand – no standard franchise mandates.

Increase direct bookings

Leverage our OTA-alternative distribution network, online booking engines, and Reservation Management Software to tap into local and global demand.

Tailored support

Work directly with our in-house hotel marketing experts and boutique and resort marketing team to build campaigns that fit your property.

Grow revenue fast

Access advanced Hotel Revenue Optimisation Strategies and CRM Solutions for guest management to increase RevPAR and repeat bookings.

The trusted partner for more than 2000 hotels

Join a national brand proven to deliver higher occupancy and ROI for independent hotels.

Launch in 30 days

Get live quickly with streamlined onboarding – no hidden fees or long contracts.

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Smarter Franchising for Local Hoteliers

Global distribution. Bigger returns. Full independence.

Magnuson Hotels gives independent hotels a smarter alternative to traditional hotel franchising with powerful hotel technology and marketing:

– Global Hotel Booking Systems connecting you to 650,000+ GDS travel agents.
– Pay lower commission and keep more of your revenue.
– Achieve longer average stays, higher occupancy and repeat business.
– Overall higher ROI – proven revenue growth without surrendering your hotel’s name or design.

We help you target high-value, essential worker segments within a 50-mile radius – including construction, transportation, healthcare, and government travelers. These guests stay longer, book directly, and leave strong reviews, helping you build stable, recession-proof revenue.

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Powering indendent hotel ownership

Proven growth, advanced tech, and expert support

Our independent hotel collection helps owners achieve proven revenue growth through an integrated approach:

– Advanced hotel PMS, distribution, and pricing tools
– Integrated Hotel Revenue Management Software for strategic revenue optimization
– An in-house hotel marketing team to build custom campaigns for your unique brand
– Sophisticated CRM solutions to manage guest relationships and drive repeat bookings

No need to rely on expensive external hospitality agencies – we provide everything under one roof.

With the right tech and expert support, independent hoteliers can increase RevPAR and direct bookings, strengthen guest loyalty, and optimize pricing and distribution with best-in-class revenue platforms.

The result? Independent hotels stay true to their identity and outperform industry averages – all without franchise rules or hidden fees.

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Join a vibrant community of independent hotels

Join a trusted network of independent hotels. Keep your hotel’s unique brand, launch quickly with our fast-track onboarding, and access modern hotel technology – without franchise fees or standard brand mandates.

Partner with the Independent Magnuson Group